Here is a magazine advertisement for the latest ‘Daft Punk’ album ‘Random Access Memories’.
This advertisement is quite a teaser for fans of the electronic dance duo, as the first thing the audience would see is the two iconic masks/helmets from the two members of Daft Punk. This is something that would be the instantly recognizable from the advertisement, and would get the attention of the audience straight away.
Of course this advertisement does not reveal much yet, and the minimalism of it is still very effective in what it does. The text on the page is foreign, which translates to “Access the QR code and uncover the mystery of the new album by DAFT PUNK! Available in all stores May”. This is a very good teaser for the audience, and with the integration with the QR code the audience can also interact and ‘uncover the mystery’. This tagline will especially attract the audience and make them want to find out more.
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