Friday, 22 November 2013

Photoshoot Contact Sheet

Below, are all of the photos we took in the studio, after we had filmed the live performance. As it is clear to see, some of the photos are better than others, however looking over them as a whole we are impressed with the photos we have took and understand that the photos we will use in our actual products will look a lot better, once we have edited them with Photoshop. 

These are the photos we took in the photoshoot. The lighting was the biggest issue in the photoshoot as it took a while to get the lighting right. We learnt that the lighting that worked for the video, didn't necessarily have the same effect as the lighting we wanted for the photoshoot. Therefore we altered the position of the camera and the height and position of the lights, so that the two lights in the middle were level with our heads. This helped to create a silhouette effect and fitted in with our idea. 

From these photos we have taken, I think that we have enough now to start constructing the digipak and magazine advert with the photos we have.  


Digipak Research














A digi-pak is an alternative form of CD/DVD packaging, alternative to jewel cases. They were first created by MeadWestvaco, who had the product trademarked just before they became a common form of packaging, which was quite popular in 2000. The digi-pak consists of three double sided panels, which hold the CD inside of them. Throughout the years the concept of digi-paks have stayed the same, although many companies have tried to manufacture the product out of recyclable products.

Photoshoot Ideas & Planning


Looking at the mood board we ha created of existing band phototshoots, it was evident that the majority of the bands and artists had the shots taken in a studio. Since this looked like a common convention, we then decided that it would be best for our photoshoot to be filmed in the same studio, where we filmed our live clips of the video. 

We originally wanted to take two of each shots, one of the band and members with the instruments and then without. This would give us enough shots to work with and would therefore make sure that we would have enough so that we could make a different album cover and magazine article. Since the bands faces would be purposely blocked out of the shot by the silhouette of effect of te shot, we did not have to worry about performance or expressions. 


We were originally going to reserve the studio for another day, just to focus on the photoshoot but then when we were in the filming studio and had all of the equipment set up, we decided to take our photoshoot there. Also the costumes on the set then matched the costumes on the cover, therefore making the links between the song and the digipak. This was another factor that influenced our decision to film on the day.

Inspirational / Creative Music Video

 Pond - You Broke My cool: As a group, we liked this video as the lyrics have no relevance to the music video. We also particularly took interest in the way the video had been edited. Throughout the video, the clips have been slowed down and speeded up. This happens with the tempo of the song and we though that it was a feature that kept the audience involved with the music video. Another editing technique used in the video was with the colours and filters used on the clips. The colours made the video look old, however when we researched the music video we found that the band had filmed the music video on an old camera. This also inspired us as this could be a possibility.




Tame Impala - Feels Like We Only Go Backwards: This video was another one which we took inspiration from. The main feature of this video which we found inspiring was how the directors used colour in the video. It was very bright and eye catching, meaning it was hard for the audience to loose focus whilst watching the video. Another feature we liked was the use of cartoons and how the music video looked like one continuity shot as each different scenario blended and merged into the next. Also the lyrics 'only go backwards' worked with the video as all of the images went towards the back of the screen. Even though a mix of all these features worked well with the video, we do not think it will be possible to create a cartoon in the time we have, however we would like to use colours and lights if we can.


Temples - Shelter Song: We liked this video because of the bright colours used in the video and because of the various editing techniques. The main technique we liked was the overlaying technique, which was used frequently. In some parts of the video, three clips had been overlapped on top of each other to make it look as though they were all in the same clip. We though this was interesting and a bit different. Although other music videos of the same genre use this technique, they do not put as much emphasis on it as this one does. We also took interest in the way that they colours were brightly edited. Once again, it is clear this is a common editing technique for music videos of this genre, although the other videos do not make their videos as bright as this. I also think that the overlapping scenes help to create this effect and contribute to the success of this feature.

 From looking at these videos and looking at common features and techniques used I think that one of the main features of the video should be the contrast between colour, contrasting a dark low key lighting scene with a bright and dynamic scene. We could then use lots of editing effects to emphasise the colours of the shot which would emphasise the contrast throughout the video.

Rough Initial Test


To test the footage from our first session we created a very short video to give us an idea of what we were creating.  As you can see it is quite dark and although we originally wanted to create this effect, we did not think that it fit the style of the video. All of the group agreed this could have been done better, so we booked the filming studio again and changed around the position of the lights before filming our rough cut.

Friday, 15 November 2013

Album Art Moodboard


Magazine Advert Moodboard


Promo shot mood board


What Is Genre?


In terms of music, genre is the label given to artists and songs that helps define the style of their music. Because there are so many different people, who all have different personalities, interests and preferences. It is therefore important that the music   industry has a lot to genres to offer.Genre will be one of the most important factors of our music video as it will influence many of our decisions. This will be from the costumes involved to the colour and effects we use on the actual video.

Even though there are many genres (Rock, Pop, R&B, Jazz, Blues etc) all of these genres are then split and broken down into sub genres, such as Alternative Rock. This was mainly emphasised by producers who wanted to create a specific audience that was easy to identify and who could therefore purchase their records easy. 

The genre we will be conveying in our music video is Alternative Rock. We have picked this genre as it is the genre we are most familiar with as a grop and we know that we will be able to use a lot of effects in the editing process to make our video fit this genre and be convincing. 

Monday, 4 November 2013

Record Label Logo


This is the logo we have designed for out record company that is named "Blank Records". We have chosen to use this design as we feel it represents the bands that are signed by label in the best way possible. The theme is very unrealistic, dream-like, surreal which we feel like relates to the type of music created by the bands, especially The Horrors.