Pond - You Broke My cool:
As a group, we liked this video as the lyrics have no relevance to the music video. We also particularly took interest in the way the video had been edited. Throughout the video, the clips have been slowed down and speeded up. This happens with the tempo of the song and we though that it was a feature that kept the audience involved with the music video. Another editing technique used in the video was with the colours and filters used on the clips. The colours made the video look old, however when we researched the music video we found that the band had filmed the music video on an old camera. This also inspired us as this could be a possibility.
Tame Impala - Feels Like We Only Go Backwards:
This video was another one which we took inspiration from. The main feature of this video which we found inspiring was how the directors used colour in the video. It was very bright and eye catching, meaning it was hard for the audience to loose focus whilst watching the video. Another feature we liked was the use of cartoons and how the music video looked like one continuity shot as each different scenario blended and merged into the next. Also the lyrics 'only go backwards' worked with the video as all of the images went towards the back of the screen. Even though a mix of all these features worked well with the video, we do not think it will be possible to create a cartoon in the time we have, however we would like to use colours and lights if we can.
Temples - Shelter Song:
We liked this video because of the bright colours used in the video and because of the various editing techniques. The main technique we liked was the overlaying technique, which was used frequently. In some parts of the video, three clips had been overlapped on top of each other to make it look as though they were all in the same clip. We though this was interesting and a bit different. Although other music videos of the same genre use this technique, they do not put as much emphasis on it as this one does. We also took interest in the way that they colours were brightly edited. Once again, it is clear this is a common editing technique for music videos of this genre, although the other videos do not make their videos as bright as this. I also think that the overlapping scenes help to create this effect and contribute to the success of this feature.
From looking at these videos and looking at common features and techniques used I think that one of the main features of the video should be the contrast between colour, contrasting a dark low key lighting scene with a bright and dynamic scene. We could then use lots of editing effects to emphasise the colours of the shot which would emphasise the contrast throughout the video.