The band Pond is an Australian band. People who enjoy the music of the band are most likely to be people from Australia, as this will be the type of music they are used to listening to, since the artists are Australian. This will therefore be the bands primary audience, however the secondary audience, will be people across other countries that like this genre of psychedelic rock.
The primary target audience will be mainly Australian males, aged 21 – 40. This is because the band are quite young and are Australian, so therefore can relate to a younger audience and the audience and the fan base which are in their country.
Their secondary target audience will therefore be males, 21 – 40 who live in other countries, but still listen to this band. Men up to 40 I think will also like the music of the band as it will be similar to the genre of music they grew up with and therefore is something they can relate to.
Another section of their main audience will be people who listen to the band Tame Impala. This is because they are a band that are very similar to Pond, meaning people who enjoy their music, will probably enjoy the same music as Pond. Also some of the band members from Tame Impala are also in the band Pond. This will means that fans of these artists will enjoy the bands music as well.
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