Friday, 17 January 2014

Digipak Development


From our digipak research, we found out that the digipak can give a lot of information to the audience about the band, before they even listen. The digipak design can help the audience identify the genre and also the style of the music. They can also help create a star image for the band. To start the digipak we decided to created a front cover on Photoshoot to collect ideas and try to create a theme for the digipak. This is the front cover of our digipak. We used the textured font to  suggest that the album is aged. We then contrasted the sun in the middle (By using bright colours) with the dark shadows on the outside (By blocking them out and slightly blurring them). We now all knew that we wanted to keep this nature theme and we also wanted to contrast the dark and light theme throughout the digipak.


Once we had reviewed the digipak, we had decided that we did not like the name and therefore we decided to change the name to Communiqué. We also took off the writing 'Still Life' as this would be the name of the single and not necessarily the name of the album.  Once we had our theme we wanted to start designing the other panels and to do this we printed off a template. We kept the theme of nature and even though we tried to change the front cover, we liked the original one and decided to stay with this one. We did not finish the left panel as we realised that throughout the development process our ideas and designs would change and this would influence the covers. 


We then made the changes to the front cover of the digipak before starting to design the other panels. The first  change we made was to the colour scheme of the front cover. We made this change as when we looked at existing digi - paks as we noticed that a lot of bands with a similar genre used colour effectively. The most common feature regarding colour was the contrast between the outside of the digi-pak and the inside. 


We then started making the back panel for the digipak. When we were looking at the ideas from our initial sketches, we decided to keep the design the same as the front panel to keep the digipak consistent. However we decided to make small changes so that the panel was not exactly the same as the front cover. To do this we started by copying the front cover, but then we removed the text and although we left the textured pattern we played around with different effects and adjustments to make the panel look a it different. We then used a white text (which was the same font as the text on the magazine advert) to write on the name of the songs featured on the album. 


On one of the inside panels we decided to use our photoshoot images. We used the image that featured all of the band. When we opened the image we decided to block out the lights behind us, however that did not work. Even though the effect looked good as a group we were unsure and so we tried again. This time we decided to just block out the large lights and leave the small lights as they were. We were a lot happier with the results we got from this image. 


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