In terms of music, genre is the label given to artists and songs that helps define the style of their music. Because there are so many different people, who all have different personalities, interests and preferences. It is therefore important that the music industry has a lot to genres to offer.Genre will be one of the most important factors of our music video as it will influence many of our decisions. This will be from the costumes involved to the colour and effects we use on the actual video.
Even though there are many genres (Rock, Pop, R&B, Jazz, Blues etc) all of these genres are then split and broken down into sub genres, such as Alternative Rock. This was mainly emphasised by producers who wanted to create a specific audience that was easy to identify and who could therefore purchase their records easy.
The genre we will be conveying in our music video is Alternative Rock. We have picked this genre as it is the genre we are most familiar with as a grop and we know that we will be able to use a lot of effects in the editing process to make our video fit this genre and be convincing.
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